Looking for your perfect elevator pitch? Perusing the New York Times one Sunday morning, I mused for a moment about an ad for a Knife Coach (for those short on cooking abilities), a Life Coach (just in case you’re missing life skills) and a Wantologist (to help you figure out what you want). Who knew? It’s true: you can market just about anything—including your company’s management services—if you’ve got the perfect pitch. What’s yours?
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